First Timers' Program

Attending APAM for the first time? Yes. Feeling a little apprehensive about navigating the five days of the market? Definitely! Then the First Timers’ Program is for you.

Read all about the program below. Australian applicants will be able to apply via EOI from Wednesday 25 October 2017 here on the APAM website. New Zealand applicants please apply via the Creative New Zealand website.

information on first timers' program

By design a market is fast paced, busy and crowded with activity. Gaining attention while achieving your objectives can be a delicate balance. APAM 2018 is offering a new program for first time attendees to provide you with guidance and the basic tools to better navigate the marketplace.

Those accepted into the program will be matched to an APAM Industry Consultant. Each Industry Consultant will engage with a group of eight first time attendees pre-APAM via an online portal as well as during a dedicated session on the first morning of APAM.


The aim of the First Timers’ Program to provide

  • Deeper engagement in APAM
  • Expanded networks
  • Confidence and strategic approaches for attending future markets 


The program is open to Australian and New Zealand first time APAM attendees.

First timers will need to have the following prepared before the first day of APAM 2018:

  • Business cards 
  • Two-minute elevator pitch
  • Video content and images relating to any works they are bringing to the market to reference or sell 

selection process

Australian Applicants

To coincide with the launch of the Official APAM Program of Showcases and Pitches, the Expression of Interest (EoI) for the First Timers’ Program opens on Wednesday 25 October 2017. The EoI closes on Friday 1 December 2017.

All applications will be assessed by the APAM team, Australia Council and the relevant state and territory funding bodies and successful applicants will be notified by Wednesday 20 December 2017.

New Zealand Applicants

Please visit Creative New Zealand website as they are running their own selection process, which closes on Friday 3 November 2017.


Wednesday 25 October 2017

APAM 2018 program launched and registrations for APAM and the First Timers’ program open.

Friday 3 November 2017

New Zealand: Expression of Interest closes (please visit the Creative New Zealand website for more details)

Friday 1 December 2017

Australia: Expression of Interest closes

Monday 4 December 2017 – Friday 15 December 2017            

Australia: applications assessed with input from state, territory and country funding bodies

Wednesday 20 December 2017

Australia: notification of acceptance into the First Timers’ Program

Early February 2018

First Timers connected with APAM Industry Consultant

Sunday 18 February 2018

Attendees arrive in Brisbane (if not from Brisbane)

Monday 19 February 2018

Morning session with APAM Industry Consultant

Monday 19 February 2018 – Friday 23 February 2018

Attend APAM

March 2018

Provide feedback on First Timers’ Program


Australian Contact

If you have any further questions, please do not hesitate to contact APAM directly:

P: +61 7 3358 8683  E:


New Zealand Contact

Anna Sciascia

International Adviser | Kaiarahi Kaupapa ki te Ao

Ana Sciascia

Creative New Zealand | Toi Aotearoa | W: